The quiet luxury trend is officially dead. Long live loud noise.
We spent two years pretending we wanted beige. We didn't. We never did.
By Elena van Zyl · May 11, 2026 · 6 min read
The quiet luxury trend was, in retrospect, an enormous collective hostage situation. We were told this was sophistication. We were told the absence of joy was, in fact, the highest form of joy.
We're done. The maximalists are coming back, and they have feelings.