Pop Culture

Tacky Weddings Will Never Go Out of Style

Taylor Swift's Big Fat American Wedding was said to be over-the-top, overcrowded, and overstimulating. That's exactly why we love it!

By Scroll StaffJuly 8, 20267 min read
A glamorous, chaotic celebrity wedding scene with chandeliers, guests in formalwear holding plates, and a towering tiered cake
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Who among us doesn't love a juicy bit of gossip the morning after a delicious spectacle, while nursing instant coffee and rubbing away the stubborn traces of waterproof mascara? Is this not the very fabric of who we are as a species? In an age when celebrity weddings are usually treated like classified government operations, with secret locations, skeletal guest lists, followed by a casual announcement mid-movie promo six months after the fact, no shade Tom and Zendaya, there is something wonderfully refreshing about the way Taylor Swift chose to stage her nuptials, and we loved every single cringeworthy detail of her Big Fat American Wedding.

Fourth of July weekend, slap bang in the middle of NYC, was the time and place, setting the tone perfectly for what was to come. As photos of the attendees arriving started to hit the timeline in real time, the guest list was already a talking point. “I didn't know Simone Biles and Taylor Swift even knew each other,” read one Instagram comment beneath a photo of the Olympian and her husband arriving at the venue. The exact reaction this kind of wedding seems engineered to elicit. Reports suggested a guest list stretching past 1,000, with everyone from Steven Spielberg to J.LO in the mix.

It wasn't long after that complaints started rolling in like Yelp reviews. Reports described buffet lines, too few seats, guests balancing plates in formalwear, and the kind of mild logistical chaos that sends the taste police into cardiac arrest. One guest reportedly called it “tacky.” Another described it as “a bit of a s*** show.” Which, for those of us who live for the messy human moments, read as a rave review.

Because what seemed to offend people was not the menu but the optics. The food itself sounded lavish: sushi, pasta, chicken, salads, filet mignon, and a dessert spread so excessive it reportedly featured around 30 cakes topped with 3D figures of the bride and groom. The true scandal was that luxury, for one brief shining moment, had to queue. Famous people were forced into the deeply humbling experience of waiting for dinner like everybody else at a cousin's wedding in Essex or New Jersey or Lagos, places that have been surviving buffet bottlenecks since the dawn of time.

One guest reportedly called it “tacky.” Another described it as “a bit of a s*** show.”

And that is precisely why this wedding matters, at least culturally. Somewhere along the way, weddings stopped being parties and became brand exercises with floral budgets. They are now expected to be tasteful in the most exhausting possible way: candlelit but not sweaty, emotional but not messy, luxurious but never vulgar, intimate but somehow also globally consumable. You are allowed grandeur, but only the kind that glides. The second a wedding bunches at the seams, people start talking like a crime has been committed.

The influencer economy has only made this worse. Spend ten minutes in the wedding corner of the internet and you will find a thousand ceremonies so polished they look as though they were assembled by a task force of content strategists and emotionally repressed swans. Becca Bloom's Lake Como wedding, for instance, was all custom Oscar de la Renta, Van Cleef & Arpels high jewelry, laser-cut menus, dusty rose drapery, roses tumbling down long tables, and an ultra-curated 60-person guest list. Beautiful, obviously. So beautiful, in fact, that you can practically hear the event inhaling before every photograph.

Becca Bloom and her groom during their first dance at their Lake Como wedding, her mosaic-rose gown sweeping across the floor
Becca Bloom's Lake Como wedding, custom Oscar de la Renta and an ultra-curated 60-person guest list.

Even the more playful influencer weddings tend to arrive pre-packaged for consumption. Madeleine White's Santorini wedding had handmade bridesmaid dresses, a surprise Natasha Bedingfield performance, plate smashing, a beach after-party called Club Fedyk, and late-night pizza, donuts, and poutine keeping people upright until 4:30 in the morning. That one worked because amid all the styling, there was still evidence of life. Actual unruly, overexcited, slightly delirious life.

That is what people were responding to in Taylor's wedding, even when they thought they were sneering at it. Texture. Social sprawl. The deeply unfashionable sight of a wedding behaving like a wedding instead of a controlled launch event for a future coffee-table book. News.com.au reported staggered arrivals based on guest importance and vows that ran around 20 minutes each. That is not chic in the modern sense. It is better. It is excessive, theatrical, faintly absurd, probably too much, and exactly the sort of thing people will still be bringing up years from now over wine, over brunch, over voice notes, over an exhausted “sorry, but I have to tell you what I heard.”

The word tacky has become weirdly revealing in all this. It is rarely used now to mean ugly. More often, it means visible effort, visible appetite, visible emotion, visible humanity. Too many guests is tacky. Too much sincerity is tacky. A buffet is tacky. A giant dessert display is tacky. Public sentimentality is tacky. The possibility that somebody important might have had to stand in heels with a plate of pasta for seven minutes is apparently civilization-ending. What people call tacky is often just anything too alive to fit neatly inside an aesthetic.

Which is why I am tempted to say the tacky wedding is not merely back. It may be one of the last useful holdouts against the total sterilization of experience. There is a reason the Japanese idea of wabi-sabi, which values imperfection and impermanence, still feels emotionally sane next to our current obsession with polish. A wedding should wobble a little. It should be too loud in one corner and too hot in another. It should contain one speech that runs long, one aunt who becomes a subplot, one completely unnecessary detail that everyone discusses more than the flowers. If not, what exactly are we even paying for?

And yes, there is an AI angle here, because sadly there is an AI angle everywhere now. Axios reported that over a third of engaged couples are using AI in wedding planning. The Knot, more sensibly, notes that AI cannot replace empathy, emotional intelligence, lived experience, or a human being's intuitive understanding of what matters in a moment. Which is another way of saying that AI can help you write vows, sort a checklist, or summarize reviews, but it cannot manufacture folklore. It cannot generate the sacred nonsense of a wedding that became a story before the bride had even changed out of her shoes.

Maybe that is what I like so much about the reports from Taylor's wedding. Not that it was flawless, but that it sounds impossible to flatten. Too big, too peopled, too overdetermined, too socially combustible. It sounds like the kind of event that leaves mascara on pillowcases, gossip in circulation, and three separate versions of the same anecdote depending on who got there first. In other words, it sounds successful.

So no, tacky weddings will never go out of style. Not if style has any real relationship to memory, character, or pleasure. Give me the buffet bottleneck. Give me the seating drama. Give me the eye-wateringly long vows and the guest list that makes strangers on the internet say, wait, since when are they friends. Give me the wedding that feels less like a branded asset and more like a living organism.

Taylor Swift did not give us a perfect wedding. She gave us something much rarer. A wedding with enough scale, enough chaos, enough cringe, and enough social texture to remind people what these things are supposed to be in the first place.

A spectacle. A story. A little bit tacky.

And therefore, timeless.

What people call tacky is often just anything too alive to fit neatly inside an aesthetic.
Over to you

Team perfectly-curated wedding or team tacky, chaotic, unforgettable?

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